Skip to content

Góc chia sẻ từ Auck Stamp

Blog.

Góc nhìn thực tế về trải nghiệm khách hàng, chương trình thành viên và tăng trưởng bền vững.

A hand-drawn charcoal sketch on brown paper. A happy, glowing cartoon character labeled 'CLIENT' is giving a shining seed labeled 'TESTIMONIAL' to another character. This second character is smiling as they kneel in a garden, planting a seedling. In the background, several small plants with smiling faces are sprouting from the ground, labeled 'NEW CLIENTS'.
Bài viết

How to Get Testimonials and Referrals

Most people think the client journey ends with a happy delivery. Wrong. That's the moment to turn results into proof — stories that attract your next client. This post shows you how to ask for testimonials that actually sell.

5 min read
A high-contrast, hand-drawn illustration on textured brown paper. A silhouette of a person, the client, sits in a dark room under the word 'UNCERTAINTY'. A doorway opens, and a bright beam of light labeled 'WEEKLY UPDATE' cuts through the darkness, cast by a figure standing in the doorway, representing the marketer providing clarity.
Bài viết

How to Manage a Client Project

Great work isn't enough if clients feel left in the dark. Silence breeds doubt, and doubt kills trust. This post gives you a simple, repeatable system to manage projects like a pro.

4 min read
A hand-drawn charcoal sketch on brown paper, set at night. A friendly ground crew character with a headset smiles and uses two flashlights to guide a nervous-looking cartoon airplane, labeled 'NEW CLIENT', for a landing. The light from the flashlights illuminates the runway, revealing the words 'ONBOARDING PROCESS' and showing a clear, safe path.
Bài viết

How to Onboard a New Client

The most dangerous moment in any client relationship is right after they pay — when buyer's remorse sets in. A strong onboarding process kills that doubt fast. This post gives you a simple 3-step system to reassure new clients, build momentum, and turn nervous buyers into confident long-term partners.

5 min read
A hand-drawn charcoal sketch on textured brown paper. The illustration depicts a chasm separating two cliffs. On the left cliff, labeled 'PROBLEM', a sad cartoon character stands under a rain cloud. On the right cliff, labeled 'OUTCOME', a happy sun shines. In the middle, a helpful character is finishing a rope bridge, which has a wooden sign hanging from it that reads 'YOUR OFFER'.
Bài viết

How to Make an Offer That Sells

Clients don't buy coaching, design, or consulting — they buy the future version of themselves. This post breaks down how to craft an irresistible offer with a clear promise, a simple path, and pricing that feels right to your customers.

4 min read
A hand-drawn charcoal sketch on textured brown paper. The illustration shows a friendly cartoon character dressed as an explorer, crouching and examining a trail of footprints with a large magnifying glass. The footprints lead to a happy group of characters gathered around a campfire, which is labeled 'Your Audience'.
Bài viết

How to Find Your Audience

This post shows you how to use the "watering hole" method to spot where your audience gathers, listen to what they're really struggling with, and join the conversation without sounding s*ammy.

4 min read
A hand-drawn illustration of a marketing funnel showing why people fail at marketing. Stylized figures fall off the side of the cracked funnel, with labels pointing out the mistakes: 'Pitching too early,' 'No trust,' and 'No value.
Bài viết

Why Most People Fail at Marketing

Everyone is selling a magic funnel or a viral hack. The truth? Real growth comes from guiding people from stranger to client, one step at a time. This post breaks down the 5 simple stages and the #1 mistake that causes most marketing efforts to fail.

4 min read